The Association Pro Loco di Padenghe sul Garda was born with a deed of incorporation on 5 October 1968 with the aim of organizing tourism and promoting the municipal area. Starting from the initial purposes outlined in the statute of "bringing together anyone with an interest or sensitivity to the touristic development of the territory" and "promoting and facilitating the stay by encouraging the improvement of tourist services", the Association has grown and developed to adapt to modern tourism and the new challenges that the future holds for this sector.

The Association is relentlessly committed to promoting the area through new communication channels, through advertising campaigns to promote the area in Italy and abroad in newspapers, magazines, social media, websites, radio, videos, posts.

In addition to offering support for tourism operators and information material to accommodation facilities, Pro Loco di Padenghe is very active in organizing a packed calendar of summer events for tourists and residents, some of which have now reached their twentieth edition and constitute a fixture for many visitors.

The association also acts as a reference point for tourists as a tourist information office within the municipal seat of Palazzo Barbieri.